business consultant, owner
Heather Pinay is a Business Consultant for Authentically: Business & Life Solutions.
Heather Pinay has been working in the marketing industry since 2010, first as a designer and content strategist. Now, a savvy business owner and consultant, her background in education helps her to empower teams to make a difference while saving money. Focused on inspiring change, Heather founded Authentically in 2016 to help business owners, not-for-profit organizations, and companies with fiscally responsible budgets make an impact like a private sector company. Heather is passionate about seeing entrepreneurs succeed, and enjoy the fierceness of their individuality.
In 2010, Heather worked independently as Independently, Heather worked as a designer and writer, creating magazines and graphics to connect people and organizations. In 2015 Heather transitioned to work at Look Agency Inc. as a Content Strategist (Digital Marketing Expert). In that year, a specialty in digital marketing was developed - and connections to other professionals to supplement work were made.
Heather works to build brand authority and a deep understanding of "Why" her clients are in business, and "Who" they are in business for. This winning combination helps with the development of new products and services but also in marketing and promotional strategies. The“Why” and “Who” engages audiences with brands - engaging people and driving change - making the most of your precious time . As a consultant, Heather orchestrates sessions for learning to lower costs and improve return on investment (ROI).
Working with a trusted team of subcontractors keeps the quality of deliverables high, and costs low. Heather hand picks each team and takes responsibility for the work they do. It is up to Heather to ensure time lines are met and risk is managed in hours billed - Heather mitigates that risk by being the middle (wo)man. She is the ambassador for her clients in the marketing “jungle”.
She has in her arsenal, the tools to help organizations craft a distinct look, and the strategies to help them connect with their audience - producing results that are measurable in growth in revenue and brand authority. The versatile nature of this skill sets provides added value in the not-for-profit sector and small business where monetary restrictions are in place. In addition, her background in education allows her to empower do-it-yourself (DIY) clients with the necessary skills to put forth exceptional products. She coaches, consults, and teaches clients “to fish.”
If you are ready to take your business to the next level and create websites and campaigns that work for you - then let's connect. I'm interested in creating impact - and that can mean cleaning up what you're working with or starting from scratch - strategically. What do you say - want to make some waves in your market? Contact me.