So, you have a new product or service? Who cares?

get to know your audience

Do you know who you are marketing your product or service to? If you do not care about them - why should they care about you?

Without that essential understanding, your profitability and brand engagement will not be strong. Get an inside look at your buyers to really determine how you can best serve their needs. 

I've developed this free worksheet for you so you can gain a deeper understanding of your audience. I encourage you, take the time to interview your favourite customers and gather as much information as possible, and combine similarities into a "persona story" - letting your team know exactly whom they are trying to serve with each campaign, product or service. 

The worksheet is free - you just have to take and use it. 

buyer persona worksheet

YES, I want the worksheet! 

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Heather Pinay

Authentically: Business & Life Solutions, Regina, SK

Heather Pinay is a business consultant with expertise in digital marketing. Heather owns Authentically: Business & Life Solutions, making an impact with inbound marketing, graphic design, and social media marketing. As an educator, Heather frequently shares at conferences and seminars to empower people for building the successful businesses they invision. Heather is a member of the Forbes Coaches Council.