Work It - Lemme Work It; Are You Working Your Website?

make your website work regina

Is your website working for you?

I mean, is it really working... for you?

In today's world, your website is one of your most important employees - It works for you day and night - it helps you to achieve your goals! If it isn't achieving that for you; you are wasting precious time, effort, and money. 

 

SIMPLIFY YOUR CONTENT

There is nothing more frustrating than having clients come to me with websites full of gobbledygook. I have seen websites that were full of voluminous (or even plagiarized) content that was only there to be filler. Ultimately, aimless content does not help you achieve your strategy. It only serves to confuse or turn off your potential clients! 

 

Set Goals

A successful website is not a digital phonebook ad. A successful website has user-end goals!

What do you want your website to do?

Do you want it to be a source of leads? (Where do you want them to come from? Should they be localized or global? How will you collect their information?)

Do you want to increase sales? (By what percentage?)

Do you want to increase inquiries? (How should these be tracked and prioritized?)

MAKE YOUR GOALS SMART - SPECIFIC, MEASURABLE, ACHIEVABLE, REALISTIC, IME-BOUND.

ex. Increase Leads By 30 % in the Next Quarter

 

take action

There is no magic website fairy dust. If you want to increase leads, you must define an action plan for how to get them to your site. It's great if you have welcoming forms on your website, but do you have great content that asks for submissions? Do you have an ongoing presence on social media that consistently directs people to come to your website?

People simply aren't sitting in wait of stumbling across your website, you have to pursue them with consistent engagement. This is the tricky part. It is sad sad sad to develop a beautiful website that is set up to capture leads, and have it sit and collect dust. If you're going to invest in your website, consider your long-term action plan for how you will gain leads. If you don't know how to do this - you need to find a trusted partner to help you set it up. If you don't have the time, it's well worth the investment - or it can be (depending if you are looking for leads online or not).

 

Measure Performance

You wouldn't hire a long-term employee without establishing key performance indicators (KPIs) to see if they are on track to meet performance goals. How else will you know if they are performing up to par? It is the same thing with your website. Think of it like an employee - what goals should it achieve? There are all kinds of performance measurements that you can set up from SEO to lead generation. If you're going to invest in anything, it needs to provide a return. Can I get an Amen?

 

High Quality Websites Are Worth Their Weight In Gold

A high-quality website crafted for results is worth the investment - that investment should ultimately pay off in leads and sales. If it is not easy for clients to both find and connect with; I recommend that you should reconsider your website's strategy and goals.

You and your business are worth it. 

 

Heather Pinay

Authentically: Business & Life Solutions, Regina, SK

Heather Pinay is a business consultant with expertise in digital marketing. Heather owns Authentically: Business & Life Solutions, making an impact with inbound marketing, graphic design, and social media marketing. As an educator, Heather frequently shares at conferences and seminars to empower people for building the successful businesses they invision. Heather is a member of the Forbes Coaches Council.