Do you know who you are marketing your product or service to? If you do not care about them - why should they care about you?
Without that essential understanding, your profitability and brand engagement will not be strong. Get an inside look at your buyers to really determine how you can best serve their needs.
I've developed this free worksheet for you so you can gain a deeper understanding of your audience. I encourage you, take the time to interview your favourite customers and gather as much information as possible, and combine similarities into a "persona story" - letting your team know exactly whom they are trying to serve with each campaign, product or service.