How far are you willing to go?

Imagine for me that you are in Inuit land.

As far as the eyes can see, there is a blanket of snow covering the icy terrain. You are dressed warmly, and on your feet are leather bound shoes designed for agility as you search for your next kill. You are hunting seal. The glare of the sun reflecting off the white earth causes your eyes to ache, your mind to fatigue and impacts your vision.



That is where this useful tool comes in - these are Inuit sunglasses. They allow the peripheral vision to remain intact while protecting the hunter’s eyes from the painful reflection of the sun and allowing the focus to move forward. Today I want to talk to you about moving forward in your business by protecting your gaze with boundaries..


Last month, I lost my grandfather in his final battle with cancer. That old cowboy was so strong. I was gifted these beautiful Inuit sunglasses as a token to remember him by and they are shifting my perspective in a few things. One of my great grandmothers was Indigenous - and there are speculations that she may have been Inuit. My grandfather had many careers and one of them was as a bush pilot, often flying fishermen up north and sometimes to Rankin Inlet. I would venture to guess that these glasses are from his travels.


How often in business do we need to shield and protect ourselves so we can make healthy choices that impact our growth? I'll give you a hint...EVERYDAY!


Ask yourself:


  • Do you ever feel angry or frustrated with a client?
  • Do you ever feel overwhelmed - like there is too much to do?
  • Do you ever feel like you are working overtime for little ROI?


Of course, you do! As entrepreneurs it is so important to draw boundaries or we will burn ourselves out and our businesses will not only cease to grow, we will face challenges in them ceasing to exist.


I read a lot. I have a hard time sitting still so I listen to most of my books while I am cleaning, doing meal prep, or driving the kids off to their activities. The most recent book I finished was Unf*ck Yourself by Gary John Bishop - a fiery Scottish man I can totally relate to. I thought the concepts were pretty basic - but they are so basic they are revolutionary. He has a no-nonsense approach to common sense ideas.


The concept he continually reinforced that really resonated with me is this:


  • The human brain is powerful and will create the realities it believes.
  • What are you willing to do to succeed?
  • What are you not willing to do?


Change the story if you want to change the results, and then be relentless in going after what you want.


I realized that I am willing to do pretty much anything to succeed in my business, but what I’ve done a really bad job defining is what I am not willing to do.


  • What hours am I NOT WILLING to work?
  • What treatment am I NOT WILLING to take?
  • What kinds of jobs am I NOT WILLING to do?


Over the last month, this concept has been wreaking havoc in my life and business in a good way and we are preparing Authentically for another surge of growth.


It’s not unlike the dating world.

It is not cruel to draw boundaries - it is more cruel not to. To say “Thanks for being yourself, but I’m not interested in dating or being friends. I wish you all the best.” is not rude, it’s clear, concise, and leaves the other person’s honour intact. It’s the same in business. “Thank you for reaching out to me but I am a Mother, and I don’t answer emails before nine or on the weekends. I will get back to you within office hours.” It allows clients to know where you are coming from and what you will and will not do. They’re important, but your family comes first.


If things in your business or your life are making you tired, disgruntled or angry think of the Inuit hunter and their sunglasses. The painful glare of the sun needs to be cut out in order to move forward towards the goal - feeding your family (or catching your seal).


Are you ready to expand your peripheral vision and focus on what matters? Join our mentorship group. Applications for Q2 are now open.



Heather Murphy

Heather Murphy is a business consultant with expertise in digital marketing. Heather owns Authentically: Business & Life Solutions, making an impact with inbound marketing, graphic design, and social media marketing. As an educator, Heather frequently shares at conferences and seminars to empower people for building the successful businesses they invision. Heather is a member of the Forbes Coaches Council.