Welcome to 2016.
Early into the second month of this wonderful year, people are committing to picking up the resolutions that have so quickly been forgotten. Whether it be diets or "dry January" - you know the resolutions you may have fallen back on.
If you are going to recommit to one thing - let it be your digital marketing.
Get your website "on point."
From giving your website a face-lift or starting from scratch - make sure you have a beautiful website that people can use easily use on mobile. I can't see your analytics - but if you look into them you may be surprised that visitors are viewing websites 50-70% on phones and tablets exclusively! That is reason enough to make sure your visitors have a pleasant experience without pinching or zooming or the *shudder* separate and less attractive "mobile version". Responsive websites are the way to go.
Pay attention to your visitors.
You need to interact with your guests. Pay attention to what they care about - be where they are online. Many people are on Facebook - and you really should be on Google+ to stroke Google's ego (come on SEO points!) but other than that - think about your ideal customers and where they are hanging out. This has nothing to do with you - and everything to do with them. If they are on Instagram and you don't know how to use it, it is time to learn or to staff your weaknesses. Same thing for Twitter, or Snapchat, or whatever they love. Do a survey, find out, and whatever you do - for heaven's sake, do it with excellence.
Like I said - "staff your weaknesses" and don't botch something someone else could do well for you. It's the opposite of awesome to spread yourself so thin that what you're doing sucks.
Make that website work.
Your website should work for you. It should make you money and bring in leads or it is a waste of money and effort. Use forms, and give away information. It takes a shift in your thinking to understand you should give your research - but this is the information age. Customers will find tips somewhere else if you're not giving them out for free (and by free I mean, in exchange for their contact information so that you can continue to give them helpful ideas.)
Research shows us that:
98% of consumers look online before making big purchasing decisions.
Consumers make 60% of their decision before even contacting you or entering your store.
That's huge. If you don't have an online presence you are missing out on sales opportunities. The internet means the world is our market - but it also means expectations for your digital marketing have elevated significantly.
For heaven's sake - get found online.
You have a website? Perfect. You have social accounts? Wonderful. Who cares if no one can find them? Ramp up your page with search engine optimization (SEO) techniques and appease the "Google gods" by playing by their rules. Set up Adwords. Pretend to like Google+ (unless you do - and if you do - please teach me how). Have you set up "Google My Business"? What!? Play nice. Get found.
"What about other channels - like Bing?"
Like Bing? Really?
Ok, so people do use other platforms like Bing and Yahoo (mostly if they can't figure out how to change it on their phones.). The truth is, however, that those platforms are significantly behind Google, the big dog in the game. Like I said, "appease the Google gods", and everyone else will play nice.
Want to know more about getting found online?
Take my Class at the Women's Entrepreneurs of Saskatchewan. Get Found Online - a Deep Dive in Regina, and in Saskatoon, really is just that. Bring your laptops and we will improve your chances of popping up higher on Google rankings.
Short on time?
Here is my free webinar, recorded by Women's Entrepreneurs of Saskatchewan.
What are you waiting for? Today is your day for victory - go make it happen.