Forgive me followers for I have sinned - it's been 23 days since my last blog post.

That's it. I'm Guilty. A Hypocrite. 

Photograph by Adam Pinay

Photograph by Adam Pinay

I grew up in the church - in fact, I'm a Pastor's Daughter. The word "hypocrite" makes me cringe. But it is true - I tell my clients to try to blog once a week, yet I've not posted an article in 23 days.

What's worse? I am about to "preach" about blogging at the Women's Entrepreneur Network without practicing the consistency I believe in. I believe in blogging a MINIMUM of once a week for maximum results. However, as a busy entrepreneur, I am learning first hand how difficult this is and... not one to make excuses - I decided to do something about it. So here I am, blogging


What's the bid deal about blogging?

Blogging is a powerful tool in your business. It helps you build authority online, improve your SEO (Search Engine Optimization - no idea? Check out this post), have a conversation with your followers, improve your page views, build your authentic view online, increase conversions, and reorganize and structure content. 


Keep your website simple

Have you ever been to a website with 6 about pages - because I have *shudder.* Your website should be like a first date, welcoming people, getting to know them a little, and enticing them to find out more. Slap those about pages in separate blogs, and they can learn more about you if they want to, and have a more "zen" experience on your website. Keep your navigation simple. If you have more than 5 navigation tabs, rethink your structure.


Answer difficult questions

Sometimes the things we do in our business are confusing to ambiguous (hello "solutions" - I'm preaching to myself here). That is OK. In a blog have an opportunity to explain what you do, tell stories about how you've helped people, explain who you are and what you care about. You can even write out care or use instructions for your products if you want and send people blog links! 


Have a conversation with your audience

I am PASSIONATE about conversational marketing. It is the idea that you need to understand why you are in business and who you are talking to in order to make an authentic connection. Blogging shows who you are, what you care about, and what your opinions are. This opens the door for conversation and gives you content to share on social media. 


Increase page views

My page views spike each time I share online. When I stop, I see a dip in website traffic. It has been that way for the multiple companies I've blogged for. When you increase your traffic, you increase your exposure and opportunities for conversions (people filling out forms, contacting you, etc.). 


Build authority online

When you write about your industry, and provide helpful information it helps you to build brand authority and shows you know your stuff. Build your rep. Write a blog. 


Get found for specific terms  

Blogging improves your search-ability. Writing about what people are searching for can have a big impact. Have you noticed what pops up when you search something? Often, it's a blog article.  



All this said to say...

I need to make blogging once a week an achievable goal. It is achievable. I know this and the business of my business can't be an excuse. No wimps here. No excuses allowed. I am going to schedule time for this in my calendar for my business. 


How about you? What's your goal?

Let me know in a comment below. 

Watch for free!

The Benefits of Blogging Webinar

Blogging is a powerful FREE marketing tool that can help you grow your business! Watch this webinar to learn more about the benefis of blogging. 

A half day class!

Upcoming Class at Women Entrepreneurs

Blogging Authentically To Get Results

Attendees will receive a free draft of my first book - Blogging Authentically! 

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Heather Murphy

Heather Murphy is a business consultant with expertise in digital marketing. Heather owns Authentically: Business & Life Solutions, making an impact with inbound marketing, graphic design, and social media marketing. As an educator, Heather frequently shares at conferences and seminars to empower people for building the successful businesses they invision. Heather is a member of the Forbes Coaches Council.